Asocolflores continues to share valuable knowledge and insights from the floriculture industry through its podcast, “La Voz de las Flores” — a monthly space dedicated to exploring key topics that shape our sector. 

In the March episode, titled “Carnation Breeding – A Process Driven by Inspiration,” the focus is on the breeding process behind the creation, production, and commercialization of new carnation varieties. The discussion highlights how this process evolves to meet international market trends and consumer demands. 

The episode was hosted by Genoveva Pombo, Marketing and Communications Director at Asocolflores, and featured four distinguished guests who shared their expertise and experiences in this fascinating field: 

• Paula Morales, breeder at Selecta 

• José Antonio Restrepo, grower and exporter from Ayura Farms 

• Víctor Hugo Peláez, from the bouquet company Isabelita at Falcon Farms 

• Sandra Medina, our Director of Research and Development, who provided an in-depth perspective on the challenges and opportunities in carnation breeding. 

The episode underscores how breeding is driven not only by technical expertise but also by the inspiration to develop flowers with unique attributes — tailored to consumer preferences and market needs around the world. 

You can listen to the full episode on SoundCloud here: